Get to Know Your Rancher
Our Mission and Commitment to Quality: to constantly strive to make the direct to consumer beef buying and tasting experience better, easier, more nutritional and readily available.
We are fifth-generation Texas ranchers. For more than a century, our family has had a passion for producing top-quality American Wagyu beef.
“Quality is what drives us. We promise to always deliver direct from our pasture to your platter, the very best beef products possible. That’s our commitment to our customers, our partners, and the 3C Joppa Cattle Company legacy.”
- Jeff Charlton | Chief Beef Slinger
When you buy beef from 3C Joppa Cattle Company, you’re choosing more than great flavor—you’re choosing confidence in your food, connection to the people who raised it, and beef you can feel good about serving your family.
We are a multi-generation family ranch located in the Texas Hill Country of Burnet County, where our family has been farming and ranching for over 100 years. Today, that experience shows up in what matters most to you: consistently tender beef, rich flavor, and a buying experience built on trust and transparency.
Beef You Can Trust
Our cattle are raised with care from start to finish, using modern ranching practices like rotational grazing, data-driven herd management, and carefully selected genetics. The result is premium American Wagyu and Angus beef that delivers exceptional marbling, tenderness, and taste—without shortcuts.
Because we sell direct to consumer, your beef comes straight from our ranch, not a long, anonymous supply chain. You know where it was raised, how it was cared for, and who stands behind it.
Quality You Can Taste
Customers consistently tell us they notice the difference—steaks that are juicy and flavorful, ground beef that cooks beautifully, and cuts that perform just as well on a weeknight as they do for special occasions. Our focus on genetics and responsible management means you get reliable quality every time you order, not just once.
Raised Right, Shipped to Your Door
We’ve invested in technology and systems that allow us to raise cattle responsibly while making it easy for you to enjoy premium beef at home. Your order is carefully packaged and shipped directly to your doorstep, so you can stock your freezer with confidence and convenience.
A Ranch That Stands Behind Its Beef
At 3C Joppa Cattle Company, we know that great beef starts long before it reaches your plate. It starts with respect—for the land, the cattle, and the families who trust us to feed theirs. When you buy from us, you’re supporting a family ranch that has adapted for generations while staying rooted in values that don’t change: quality, integrity, and pride in our work.
From our pastures in the Texas Hill Country to meals shared around your table, we’re proud to raise beef you can feel good about buying—and even better about eating.