Every steak tells a story ours begins over 100 years ago on the rolling land of the Bryson Ranch in Burnet County, Texas.
Today, 3C Joppa Cattle Company is proud to deliver premium American Wagyu beef straight from our pastures to your plate. But the road here wasn’t easy. It took five generations, countless sacrifices, and a commitment to doing ranching the right way.
🌾 A Family Legacy Rooted in the Land
Our story starts with Seth Shepperd Bryson Sr., who began ranching and farming here around 1910.
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In the 1920s & ’30s, cotton was king. Much of the land grew “white gold,” fueling the early growth of the ranch.
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By the 1940s & ’50s, sheep ranching was added, but predators like coyotes eventually ended open-range sheep in Central Texas.
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In the 1960s & ’70s, cattle took center stage. From Herefords to Brangus, our family adapted to changing times while always keeping quality first.
Through it all, the ranch endured — because family and hard work never gave up.
🥩 The Shift to Premium American Wagyu
In the early 2000s, we made a bold move: transitioning exclusively into American Wagyu beef production. Why? Because we believe beef should be more than food — it should be an experience of flavor, health, and tradition.
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Elite genetics ensure beautiful marbling and tenderness.
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Native Texas grasses and grain finishing bring out that rich, buttery flavor.
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Sustainable ranching practices like rotational grazing protect our land for future generations.
This shift allowed us to not only continue our legacy but share it directly with you, our customers, through our direct-to-consumer beef shares.
🐂 Sacrifices Behind the Success
Ranching has never been easy. From fighting predators, weathering Texas droughts, and navigating modern regulations, to making tough business decisions — every generation has made sacrifices to keep this ranch alive.
But those sacrifices are also what make every bite of our Wagyu beef special. It represents resilience, heritage, and the relentless pursuit of excellence.
📦 From Pasture to Your Plate
Today, you can order whole, half, quarter, or eighth beef shares directly from 3C Joppa Cattle Company. That means:
✔️ Premium Wagyu beef delivered straight to your door
✔️ Lower cost per pound compared to grocery stores
✔️ Confidence in knowing your beef comes from a ranch that truly cares
We call it our Triple E Promise: Excellence, Elevated Taste, Elevated Eating Experience.
🛒 Experience the Legacy Yourself
For us, this isn’t just about selling beef. It’s about sharing a century-old story of family, tradition, and quality with every customer.
👉 Shop American Wagyu Beef Shares Now
📞 Or call us today at 830-285-2939 to reserve your share.
From our family to yours — thank you for being part of the 3C Joppa legacy.